Utilizing an in-store sourced bicycle and a simple motion power generator, Walmart shoppers and students alike got to see how the Red Bull Basement powers innovation at local campuses – literally. Shoppers were greeted with a large Red Bull basement themed backdrop and bike generator set up where they can try their hand (or feet, as the case may be) at providing generating power routed to an LED lined Logo set for it to light up as they pedaled. Once finished, shoppers were offered a Red Bull product sample and handouts. I created the ideation of this program as well as put together all the collateral and over saw all the production elements.