Driving hype around the Walmart-exclusive cereal, this interactive "Dreammachine" was created to suprise and delight customers and drive sales to these new cookie flavored cereals. We created a vacuformed spoon surfing photo-op to go alongside the activation. I played a key role in the brainstorming of this activation. I handeled the ideation, R&D, element creation, 3d design and workflow, Oversaw the building from the ground up and final production.