Soft AF (As Fluff)
We provide digital experience services to startups and small businesses.We help our clients succeed by creating brand identities, digital experiences, and print materials.
01 Problem
Snuggles wanted to capture more youthful customers into using their products and with Walmart’s customer skewing younger, hipper and more diverse than ever, they over-index with Snuggle’s target demographic.
02 Approach
We wanted to surprise and delight that target customer base with my #SoftAF experience, this initial pitch was presented to Snuggles but never moved forward.
03 Solution
Customers would have been able to pose for and take a digitally composited softer side portrait, & follow our specially created Spotify playlist, all while receiving samples, coupons and other life sampling material.
I created the lock-up and concepted/ illustrated the overarching ideas for this project. To this day this was one of my favorite projects!
Soft As Fluff
The Un-Official Soft AF Spotify Playlist
For this project I created and compiled with the help of my team a playlist that would be deemed Soft AF. Enjoy!!
Click Here To Listen