Every year Kroger sponsors the Cincinnati Open and provides thousands of handout to the attendees, we were tasked with designing a full experiential activations that centered around the idea of their wellness festival. Through the brainstorms we concluded getting the solution to give people a very interactive snack break where they could peddle to power a blender to make smoothies, A fun tennis target game and a 360 full immersed 360 camera spot.

Kroger Launched their “Wellness Festival” to promote more healthy options and natural products at their stores. This was placed in mind with the growing concerns in customers to know what was in their purchased products and to also start limiting their processed foods. This event would headline leaders from various venders that sell products in Kroger.