[vc_row full_width=”stretch_row_content” overlay_dotted=”” inner_row_width=”width_four” css=”.vc_custom_1502460417585{padding-top: 141px !important;padding-bottom: 110px !important;}”][vc_column width=”3/4″ css=”.vc_custom_1502460386134{padding-left: 0px !important;}”][riffel_portfolio_title section_style=”style_two” portfolio_title=”Soft AF (As Fluff)” portfolio_sub_title=”Concept Project for the Snuggles brand” portfolio_content=”For this conceptual Snuggle campaign, I was challenged to merge the brand’s defining characteristic “softness“ with contemporary internet humor.” class=”cus”][/vc_column][vc_column width=”1/4″][riffel_portfolio_info_list info_list_style=”vertical” list_items=”%5B%7B%22list_title%22%3A%22Client%22%2C%22list_text%22%3A%22Snuggles%22%7D%2C%7B%22list_title%22%3A%22Category%22%2C%22list_text%22%3A%22Concept%22%7D%2C%7B%22list_title%22%3A%22Link%22%2C%22list_text%22%3A%22Spotify%20Playlist%22%2C%22list_text_link%22%3A%22https%3A%2F%2Fopen.spotify.com%2Fplaylist%2F2r7RMaaAz6NzAwrm3MIDKC%3Fsi%3D8Ne-M8hGSamRC2TaFf8roA%22%2C%22open_link%22%3A%22true%22%7D%5D”][vc_row_inner css=”.vc_custom_1502513793209{margin-top: 15px !important;}”][vc_column_inner][vc_column_text][riffel_social_share share_txt=”Share” facebook=”1″ twitter=”1″ google_plus=”1″ linkedin=”1″ pinterest=”1″][/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces” overlay_dotted=””][vc_column css=”.vc_custom_1502456011413{padding-right: 0px !important;padding-left: 0px !important;}”][riffel_parallax parallax_image=”1418″ parallax_height=”660″][/vc_column][/vc_row][vc_row overlay_dotted=”” inner_row_width=”width_four” css=”.vc_custom_1502461278357{padding-top: 130px !important;padding-bottom: 120px !important;}”][vc_column width=”1/2″ css=”.vc_custom_1502461383161{padding-left: 0px !important;}”][vc_custom_heading text=”The result was “Soft AF (as fluff).“” font_container=”tag:h2|font_size:40px|text_align:left” google_fonts=”font_family:Cabin%3Aregular%2Citalic%2C500%2C500italic%2C600%2C600italic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal” css=””][vc_custom_heading text=”Following a team brainstorm, I took ownership of fleshing out the concept through design and original artwork. I utilized a distinct, somewhat “awkward“ line-art illustration style to create a cohesive visual language. The resulting deliverables included designs for a tactile photo booth experience and a cross-platform music integration featuring a custom vinyl record and Spotify playlist tailored for maximum softness.” font_container=”tag:p|font_size:17px|text_align:left|color:%23777777″ google_fonts=”font_family:Lora%3Aregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal” css=””][/vc_column][vc_column width=”1/2″][vc_single_image image=”1418″ img_size=”full” css=””][/vc_column][/vc_row][vc_row full_width=”stretch_row_content” overlay_dotted=”” inner_row_width=”width_five” css=”.vc_custom_1771380983455{margin-top: 150px !important;padding-top: 30px !important;padding-bottom: 30px !important;background-color: #FFBBF6 !important;}”][vc_column css=”.vc_custom_1771381000312{background-color: #FDFDFD00 !important;}”][vc_single_image image=”1421″ img_size=”1000×1000″ css=””][vc_single_image image=”1422″ img_size=”full” css=””][/vc_column][/vc_row]