This Toy Lab was an inaugural event that gave parents and kids the opportunity to be informed about and to have hands on experience with the season’s hottest toys, as well as current offerings both available in-store and online.
Kids had a chance to look around the Toy Department for shelf blade signs and used a red film decoder to find the hidden messages and write them down in the red boxes provided in a booklet. I was a part of the initial brainstorm and created the 3d model for creation of dielines and then the creation of the art and oversaw the final production process to activation. A digital activation was included with the event as well.
Final Event with Event Staff
Prop-tool I designed and ideated to make a red color puzzle finder
Event Specialist Giving Explaination
Event Tied Game
Assiting Customers
Red Color Puzzle Shelf Flag Scattered Around The Toy Department
Secret Scavenger Gift Shelf Donnected! Ideated and Developed This Element.